Step your Game Up!

In today’s age business practices have evolved and continue to evolve as technology is consistently  changing, one of the main practices that has evolved rapidly is that of marketing. Marketing your business today is not how it used to be, although the good old fashion advertising methods are still used and available, with technology literally at everyone’s finger tips now you can market your business/product to millions instantaneously with the click of a button…. and for FREE!! Facebook,Vine,Instagram, LinkedIn, Foursquare, MySpace, Tumbler ,Twitter, Pinterest, Google+ just to name a few are all great ways to market your business for FREE and will instantly help with brand recognition, Sales, and will also provide valuable customer feedback.

Although these many social networking sites are available to just about everyone, businesses still seem to be missing out on the opportunity to utilize such a great and effective marketing/promotion tool. Randy Milanovic of www.kayakonlinemarketing.com has recently wrote a short article titled “What’s Holding You Back From Online Marketing Success” that points out five main reasons why he thinks some are holding back from online marketing. The first bulletin he listed states “They don’t understand online marketing.” and personally, i feel this is the biggest problem/obstacle businesses face in starting an online marketing campaign. Randy continues on to say “To some, the process of online marketing can seem daunting, or even overwhelming.” which to me is the only reason people don’t develop their online marketing strategies, this is because they feel incompetent about their skills and understanding of online marketing.

The Social Media Machine may look/sound intimidating however with all the information available on the internet this should not be an excuse for anyone to miss out on the great opportunities Social Media has to promote,develop,and market their businesses and products! There are countless How-to videos and endless step by step write-ups on how to go about implementing an online marketing campaign. These helpful links can be easily googled and understood by even the most incompetent of business professionals!!

I challenge Business owners to teach themselves how to successfully design,build, and carry out an online marketing campaign!

Sources:
Milanovic, Randy. “What’s Holding You Back From Online Marketing Success?” RSS. Social Media Today, 6 Dec. 2013. Web. 06 Dec. 2013.

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Can You Put It Down?

   Image In this day and age it deeply disturbs me to think that children sit inside and stare at some kind of electronic device, whether it’s a tablet, cell phone or laptop they spend hours upon hours inside, not being active and most importantly not gaining the valuable moments that childhood has to offer. If you are a parent you should be setting limits to the amount of time your child can use such technology, not only the time but when and where they can use it. Personally I don’t believe that a child should even have a cell phone until their mid teens. However this just may be because I and probably most of you have grown up in a time without all this technology.

    By now you all know that Social Media is becoming a severe problem! I cannot remember the last time I was at a family function or just hanging out with friends and not witnessing someone being completely oblivious to their surrounding because they were on some form of social media. Quite frankly I find it extremely rude to be on your phone checking your Facebook, Twitter, Instagram, etc while in the company of others. So for this holiday season I am going to be leaving my phone home during thanksgiving in order to be fully engaged with family and friends. Not only will I leave my phone home and avoid social media on the day of thanks, I will be asking all my family members as well to turn their electronic devises off as well. My hope is that we can all sit and eat dinner without anyone staring at their phone or Instagramming pictures of the dinner “instead of enjoying it”.

So for my readers I would also like to ask you to do the same, leave your phone home or turn it off for the day of thanks and enjoy the precious moments with friends and family. Better yet if you want to take it to another level see how long you can go without some form of social media. Get back to me and let me know what happens!

And don’t forget to check us out on Twitter, Facebook, and Instagram!
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On behalf of Living in the Media I want to wish all the readers a Very Happy Thanksgiving!

 

Sharing Ourselves to Death?

Sharing Ourselves to Death?.

Technology Changing Social Interaction

“Technology Changing Social Interaction”

                                An excerpt from Jonathan Franzens upcoming book, The Kraus Project: Essays by Karl Kraus was published by The Guardian on Friday 13 September 2013. The very long excerpt is titled “What’s wrong With the Modern World” and focuses on how modern technology is changing the way social interaction occurs, and how it’s affecting  the younger generations for the worse.

         Using the Apple IPhone as an example, Franzen goes on to say “”It’s hard to get through a meal with friends without somebody reaching for an iPhone to retrieve the kind of fact it used to be the brain’s responsibility to remember”. Franzen’s arguing that with the development of new technology brings along a new era where people are becoming less intelligent, by relying on technology to remember things such as a close ones birthday. I was recently in New Orleans for a bachelor party, one night we all went out to a nice restaurant for dinner. After ordering our food, I placed the menu back down onto the table and when I looked up I found that everyone was staring into their laps using their smartphone instead of socializing. I demanded the phones be put away for the remainder of the meal and we carried on with normal conversation. Kraus jokes of a day when people can’t do something as simple as everyday mathematical functions; however in today’s society I don’t see this being farfetched. I am on the fence with this theory. Whether or not this is an immediate problem, I do agree that it has the potential to become a serious dilemma in the coming decades.

       The advancements in technology throughout the decades has undoubtedly schlepped along the foundation for society to accept the framework for a mindless generation. A generation influenced more by social networking in order to fill an interpretation of what the “global corporate system of control” considered “Cool”. With the invention of smartphones and the availability of them in the  21st century,  giant corporations have developed, adapted, and merged, almost seamlessly intergrading themselves into your everyday life, collecting and encouraging you to share your personal information. The Data collecting goes beyond your personal interests, it dives as deep as tracking your location and locations around you, essentially spying on your every move. Franzen scowls from the thought of social media, insisting it’s nothing but a bunch of malarkey. Although I agree and disagree with what Franzen has to rant about he does make some valid points.

       With technology consistently changing, people are becoming ever more reliant on social media such as Facebook and Twitter. Social media networking has had an impaction on every industry from law enforcement to educational facilities and then some. According to the article in mediabistro.com titled How Social Media Is Changing The World by Shea Bennett “684,487 Pieces of content are shared on Facebook every minute” this kind of data backs up what Franzen is talking about, and how the credibility of the published content is radically  unreliable. Social networking is making it easier for people to self-promote themselves on a scale never seen before; with a little bit of money you can virtually spread any type of content to millions of people instantly.

Sources

Bennett, Shea. “How Social Media Is Changing The World [INFOGRAPHIC].” – AllTwitter. Mediabistro, 25 June 2013. Web. 22 Sept. 2013.

Jonathan Franzen: What’s Wrong with the Modern World.” The Guardian. The Gaurdian, 13 Sept. 2013. Web. 26 Sept. 2013.

Bankoff, Caroline. “Jonathan Franzen Still Doesn’t Like the Internet.” Vulture. Vulture, n.d. Web. 26 Sept. 2013.