Social Media Machine See’s it’s Reflection

I LikeThroughout the past few months i have been taking a course on Social Media, the course required for me to start a Facebook page, foursquare account, twitter account, Instagram account, and yes this WordPress account. At first i had mixed feelings thinking to myself “How hard could all this be” and now with the semester coming to an end i can say to myself and you my viewers “It’s pretty tough staying up with all the social media accounts”. For the most part WordPress and blogging were my least favorite, however as time continued my views on blogging has changed!

At first i saw blogging as nothing more than a bunch of people ranting about bullshit and crying for attention, however as i have now blogged and followed blogs i can say that it is really not that bad… In fact i am enjoying blogging!!! To me, it still is basically people ranting,however if you dig deeper you will find excellent information presented in a way that’s easy to read and quite interesting.

I was asked by my professor throughout the year if i would continue to blog and continue to tweet  after this course came to an end. And up until about October my answer was NO!”I despised twitter prior to this class” But in the past few weeks we have been able to write about things we wanted to write about not some silly topic that was assigned to us, and this is where my passion for tweeting and blogging started to grow.

Since we have been able to blog “Rant” about topics that we considered interesting my passion for this has started to grow!! Ive been refining my blogging style into a style that actually fits blogs because at first my posts looked more like a formal report of some sort! Now that i have been able to refine my blog writing i find it more comfortable to talk about, the things i wished to talk about “If that makes sense” which ironically is what we have been learning about, how social media and technology is affecting the younger generations. Although for myself i am more specifically speaking about hot it affects the mid to late 90’s babies. Everywhere i go all i see is people on their smartphones indulging in some sort of social media based application, seeing 10 year children cooped up inside on their ipads all day instead of outside playing! Let me tell you that really grinds my gears!”Refer to my other posts for more information on this”

So as this course comes to an end, I would like to thank my professor for pushing us to do our best and also for adapting parts of the course to better engage us! She has sparked a fire in me that will continue to grow! This whole social media machine is about to ramp up into full gear as i continue to blog,tweet,post, etc even after this course comes to and end! I now see the good impact social media can have in bringing people together in order to be the change we want to see in society!

Please check out my Podcast for more on the Social Media Machine

Step your Game Up!

In today’s age business practices have evolved and continue to evolve as technology is consistently  changing, one of the main practices that has evolved rapidly is that of marketing. Marketing your business today is not how it used to be, although the good old fashion advertising methods are still used and available, with technology literally at everyone’s finger tips now you can market your business/product to millions instantaneously with the click of a button…. and for FREE!! Facebook,Vine,Instagram, LinkedIn, Foursquare, MySpace, Tumbler ,Twitter, Pinterest, Google+ just to name a few are all great ways to market your business for FREE and will instantly help with brand recognition, Sales, and will also provide valuable customer feedback.

Although these many social networking sites are available to just about everyone, businesses still seem to be missing out on the opportunity to utilize such a great and effective marketing/promotion tool. Randy Milanovic of www.kayakonlinemarketing.com has recently wrote a short article titled “What’s Holding You Back From Online Marketing Success” that points out five main reasons why he thinks some are holding back from online marketing. The first bulletin he listed states “They don’t understand online marketing.” and personally, i feel this is the biggest problem/obstacle businesses face in starting an online marketing campaign. Randy continues on to say “To some, the process of online marketing can seem daunting, or even overwhelming.” which to me is the only reason people don’t develop their online marketing strategies, this is because they feel incompetent about their skills and understanding of online marketing.

The Social Media Machine may look/sound intimidating however with all the information available on the internet this should not be an excuse for anyone to miss out on the great opportunities Social Media has to promote,develop,and market their businesses and products! There are countless How-to videos and endless step by step write-ups on how to go about implementing an online marketing campaign. These helpful links can be easily googled and understood by even the most incompetent of business professionals!!

I challenge Business owners to teach themselves how to successfully design,build, and carry out an online marketing campaign!

Sources:
Milanovic, Randy. “What’s Holding You Back From Online Marketing Success?” RSS. Social Media Today, 6 Dec. 2013. Web. 06 Dec. 2013.

The Social Media Machine changing your Workplace?

Business and Social Media go together like white on rice. Although social media platforms like Facebook, Twitter and LinkedIn are very beneficial to businesses it also has it’s down sides. Privacy, Security, and harassment are all concerns when implementing Social media into a workplace environment for both the businesses and workers involved.

Many organizations use Social media both internally and externally within the company to engage in some form of business with others across the world, or use Social networking to keep employees up to speed on what’s going on within the company. Utilizing social media networks to conduct business throughout the world can simplify and even expand your current operations; however using social media internally within a company to communicate with employees could come with some complications.

An ongoing study titled Digital Work Life, conducted by AVG Technologies Digital Diaries project looks at cyber-bullying in the workplace. The study found that Cyber-Bullying is becoming an epidemic within the workplace and concluded that “More than half of adults (53 percent) that participated in our survey believe privacy in the workplace has been eroded with the proliferation of social media”. Although these numbers are staggering, I coincide with what AVG’s Senior Security Evangelist, Tony Anscombe says “This study highlights the need for a combination of greater education around social media alongside increased attention and care by both employees and employers to their social media etiquette at work.” Meaning that with the incorporation of social media into the workplace, additional measures such as educating employees about what constitutes appropriate/inappropriate ways of using social media is a necessary.

In this day and age belonging to a social media platform is an overall must-have for any serious enterprise or entrepreneur. I firmly believe that social media platforms such as Facebook, Twitter and LinkedIn are essential tools for marketing products/services and connecting businesses with countless clients. When a company integrates with a social media platform many guidelines need to be established on employee conduct, this is for the benefit of the employee and the company. Tony Anscombe once said “Until everyone is clear about exactly what is and isn’t acceptable online behavior, trying to enforce policies will just fail, leaving the door open to cyber-bullying and invasion of privacy.” Nevertheless as an employer, it is your responsibility to educate your employee’s making sure they fully comprehend the expectations that have been set concerning Social Media usage in and outside of the workplace. As an employee are you in-tune with the expectations concerning social media set forth by your employer?

Sources:

Garner, James. “Workers Feel Social Media Is Eroding Workplace Privacy.” Web log post. Workers Feel Social Media Is Eroding Workplace Privacy. AVG Officia Blogs, Jan.-Feb. 2013. Web. 4 Oct. 2013.

AVG Technologies. “Social Media Stokes Workplace Privacy Fears.” Yahoo Finance. Finance.yahoo.com, 31 Jan. 2013. Web. 5 Oct. 2013.

Collinson, Lauren. “Social Media and the Workplace – To Be or Not to Be?” The Business Monthly RSS. .bizmonthly.com, 4 Mar. 2011. Web. 6 Oct. 2013.