Step your Game Up!

In today’s age business practices have evolved and continue to evolve as technology is consistently  changing, one of the main practices that has evolved rapidly is that of marketing. Marketing your business today is not how it used to be, although the good old fashion advertising methods are still used and available, with technology literally at everyone’s finger tips now you can market your business/product to millions instantaneously with the click of a button…. and for FREE!! Facebook,Vine,Instagram, LinkedIn, Foursquare, MySpace, Tumbler ,Twitter, Pinterest, Google+ just to name a few are all great ways to market your business for FREE and will instantly help with brand recognition, Sales, and will also provide valuable customer feedback.

Although these many social networking sites are available to just about everyone, businesses still seem to be missing out on the opportunity to utilize such a great and effective marketing/promotion tool. Randy Milanovic of www.kayakonlinemarketing.com has recently wrote a short article titled “What’s Holding You Back From Online Marketing Success” that points out five main reasons why he thinks some are holding back from online marketing. The first bulletin he listed states “They don’t understand online marketing.” and personally, i feel this is the biggest problem/obstacle businesses face in starting an online marketing campaign. Randy continues on to say “To some, the process of online marketing can seem daunting, or even overwhelming.” which to me is the only reason people don’t develop their online marketing strategies, this is because they feel incompetent about their skills and understanding of online marketing.

The Social Media Machine may look/sound intimidating however with all the information available on the internet this should not be an excuse for anyone to miss out on the great opportunities Social Media has to promote,develop,and market their businesses and products! There are countless How-to videos and endless step by step write-ups on how to go about implementing an online marketing campaign. These helpful links can be easily googled and understood by even the most incompetent of business professionals!!

I challenge Business owners to teach themselves how to successfully design,build, and carry out an online marketing campaign!

Sources:
Milanovic, Randy. “What’s Holding You Back From Online Marketing Success?” RSS. Social Media Today, 6 Dec. 2013. Web. 06 Dec. 2013.

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Sharing Ourselves to Death?

Sharing Ourselves to Death?.

The Social Media Machine changing your Workplace?

Business and Social Media go together like white on rice. Although social media platforms like Facebook, Twitter and LinkedIn are very beneficial to businesses it also has it’s down sides. Privacy, Security, and harassment are all concerns when implementing Social media into a workplace environment for both the businesses and workers involved.

Many organizations use Social media both internally and externally within the company to engage in some form of business with others across the world, or use Social networking to keep employees up to speed on what’s going on within the company. Utilizing social media networks to conduct business throughout the world can simplify and even expand your current operations; however using social media internally within a company to communicate with employees could come with some complications.

An ongoing study titled Digital Work Life, conducted by AVG Technologies Digital Diaries project looks at cyber-bullying in the workplace. The study found that Cyber-Bullying is becoming an epidemic within the workplace and concluded that “More than half of adults (53 percent) that participated in our survey believe privacy in the workplace has been eroded with the proliferation of social media”. Although these numbers are staggering, I coincide with what AVG’s Senior Security Evangelist, Tony Anscombe says “This study highlights the need for a combination of greater education around social media alongside increased attention and care by both employees and employers to their social media etiquette at work.” Meaning that with the incorporation of social media into the workplace, additional measures such as educating employees about what constitutes appropriate/inappropriate ways of using social media is a necessary.

In this day and age belonging to a social media platform is an overall must-have for any serious enterprise or entrepreneur. I firmly believe that social media platforms such as Facebook, Twitter and LinkedIn are essential tools for marketing products/services and connecting businesses with countless clients. When a company integrates with a social media platform many guidelines need to be established on employee conduct, this is for the benefit of the employee and the company. Tony Anscombe once said “Until everyone is clear about exactly what is and isn’t acceptable online behavior, trying to enforce policies will just fail, leaving the door open to cyber-bullying and invasion of privacy.” Nevertheless as an employer, it is your responsibility to educate your employee’s making sure they fully comprehend the expectations that have been set concerning Social Media usage in and outside of the workplace. As an employee are you in-tune with the expectations concerning social media set forth by your employer?

Sources:

Garner, James. “Workers Feel Social Media Is Eroding Workplace Privacy.” Web log post. Workers Feel Social Media Is Eroding Workplace Privacy. AVG Officia Blogs, Jan.-Feb. 2013. Web. 4 Oct. 2013.

AVG Technologies. “Social Media Stokes Workplace Privacy Fears.” Yahoo Finance. Finance.yahoo.com, 31 Jan. 2013. Web. 5 Oct. 2013.

Collinson, Lauren. “Social Media and the Workplace – To Be or Not to Be?” The Business Monthly RSS. .bizmonthly.com, 4 Mar. 2011. Web. 6 Oct. 2013.