In today’s age business practices have evolved and continue to evolve as technology is consistently changing, one of the main practices that has evolved rapidly is that of marketing. Marketing your business today is not how it used to be, although the good old fashion advertising methods are still used and available, with technology literally at everyone’s finger tips now you can market your business/product to millions instantaneously with the click of a button…. and for FREE!! Facebook,Vine,Instagram, LinkedIn, Foursquare, MySpace, Tumbler ,Twitter, Pinterest, Google+ just to name a few are all great ways to market your business for FREE and will instantly help with brand recognition, Sales, and will also provide valuable customer feedback.
Although these many social networking sites are available to just about everyone, businesses still seem to be missing out on the opportunity to utilize such a great and effective marketing/promotion tool. Randy Milanovic of www.kayakonlinemarketing.com has recently wrote a short article titled “What’s Holding You Back From Online Marketing Success” that points out five main reasons why he thinks some are holding back from online marketing. The first bulletin he listed states “They don’t understand online marketing.” and personally, i feel this is the biggest problem/obstacle businesses face in starting an online marketing campaign. Randy continues on to say “To some, the process of online marketing can seem daunting, or even overwhelming.” which to me is the only reason people don’t develop their online marketing strategies, this is because they feel incompetent about their skills and understanding of online marketing.
The Social Media Machine may look/sound intimidating however with all the information available on the internet this should not be an excuse for anyone to miss out on the great opportunities Social Media has to promote,develop,and market their businesses and products! There are countless How-to videos and endless step by step write-ups on how to go about implementing an online marketing campaign. These helpful links can be easily googled and understood by even the most incompetent of business professionals!!
I challenge Business owners to teach themselves how to successfully design,build, and carry out an online marketing campaign!
Milanovic, Randy. “What’s Holding You Back From Online Marketing Success?” RSS. Social Media Today, 6 Dec. 2013. Web. 06 Dec. 2013.