Business and Social Media go together like white on rice. Although social media platforms like Facebook, Twitter and LinkedIn are very beneficial to businesses it also has it’s down sides. Privacy, Security, and harassment are all concerns when implementing Social media into a workplace environment for both the businesses and workers involved.
Many organizations use Social media both internally and externally within the company to engage in some form of business with others across the world, or use Social networking to keep employees up to speed on what’s going on within the company. Utilizing social media networks to conduct business throughout the world can simplify and even expand your current operations; however using social media internally within a company to communicate with employees could come with some complications.
An ongoing study titled Digital Work Life, conducted by AVG Technologies Digital Diaries project looks at cyber-bullying in the workplace. The study found that Cyber-Bullying is becoming an epidemic within the workplace and concluded that “More than half of adults (53 percent) that participated in our survey believe privacy in the workplace has been eroded with the proliferation of social media”. Although these numbers are staggering, I coincide with what AVG’s Senior Security Evangelist, Tony Anscombe says “This study highlights the need for a combination of greater education around social media alongside increased attention and care by both employees and employers to their social media etiquette at work.” Meaning that with the incorporation of social media into the workplace, additional measures such as educating employees about what constitutes appropriate/inappropriate ways of using social media is a necessary.
In this day and age belonging to a social media platform is an overall must-have for any serious enterprise or entrepreneur. I firmly believe that social media platforms such as Facebook, Twitter and LinkedIn are essential tools for marketing products/services and connecting businesses with countless clients. When a company integrates with a social media platform many guidelines need to be established on employee conduct, this is for the benefit of the employee and the company. Tony Anscombe once said “Until everyone is clear about exactly what is and isn’t acceptable online behavior, trying to enforce policies will just fail, leaving the door open to cyber-bullying and invasion of privacy.” Nevertheless as an employer, it is your responsibility to educate your employee’s making sure they fully comprehend the expectations that have been set concerning Social Media usage in and outside of the workplace. As an employee are you in-tune with the expectations concerning social media set forth by your employer?
Garner, James. “Workers Feel Social Media Is Eroding Workplace Privacy.” Web log post. Workers Feel Social Media Is Eroding Workplace Privacy. AVG Officia Blogs, Jan.-Feb. 2013. Web. 4 Oct. 2013.
AVG Technologies. “Social Media Stokes Workplace Privacy Fears.” Yahoo Finance. Finance.yahoo.com, 31 Jan. 2013. Web. 5 Oct. 2013.
Collinson, Lauren. “Social Media and the Workplace – To Be or Not to Be?” The Business Monthly RSS. .bizmonthly.com, 4 Mar. 2011. Web. 6 Oct. 2013.